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财经英语阅读

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财经英语阅读

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作 者:朱琳

出 版 社:中国农业大学出版社

出版时间:2010-2-1

I S B N:9787811179521

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    编辑推荐

    《财经英语阅读》:21世纪全国高职高专财经管理系列实用规划教材

    内容简介

    本教材共12章,内容涉及国际经济全球化、货币市场、银行业、保险、财务管理、税收、会计、审计等。每章由三个单元组成,每个单元含有学习目标、导入、课文、阅读技巧、注释、专业词汇表和习题。本教材内容新颖,编排合理,生词量及习题难度适中。
      本教材适合高职高专院校审计、会计、金融等财经类专业的学生使用,也可作为相关行业从业人员提高英语水平的培训教材。

    作者简介

    目录

    chapter one economic globalization
     text a introduction to economic globalization.
     text b sub-prime mortgage crisis
     text c financial crisis tests durability of globalization
    chapter two money market
     text a introduction to money market
     text b money market mutual funds
     text c fed announces new plan to help money market funds
    chapter three banking,
     text a introduction to banking
     text b the banking industry in china
     text c eu fudge on bank reform
    chapter four investment
     text a introduction to investment company
     text b venture investment
     text c how to make investment in stock market
    chapter five insurance
     text a introduction to insurance
     text b risk
     text c how to drive down the cost of car insurance
    chapter six business management
     text a introduction to managers and management
     text b management by objectives
     text c you can't learn management in a classroom
    chapter seven financial management
     text a introduction to financial management
     text b the financial market
     text c silent disaster tens of billions of dollars in financing arrangements are in trouble
    chapter eight taxation
     text a introduction to taxation
     text b principle and types of taxation
     text c the last tax-free christmas online
    chapter nine accounting
     text a introduction to accounting
     text b financial statements of accounting
     text c accounting ethic
    chapter ten auditing
     text a introduction to audit
     text b audit report
     text c who will protect public from leaders like enron's
    chapter eleven marketing
     text a introduction to marketing
     text b marketing research
     text c marketing strategies for fast-moving consumer goods
    chapter twelve e-business
     text a introduction to e-business
     text b the advantages and disadvantages of e-commerce
     text c e-business: opportunity or peril
    财经英语阅读参考译文
    参考文献

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