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应用英语综合能力实训-(含光盘)

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应用英语综合能力实训-(含光盘)

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作 者:胡丽纯. 夏宁满. 主编

出 版 社:浙江大学出版社

出版时间:2010-3-1

I S B N:9787308070836

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《应用英语综合能力实训》:高职高专商务英语·应用英语专业规划教材

内容简介

本教材共有五个部分,主要内容有:
第一部分为听和说(listening and speaking),分五个章节。其内容包括:1)日常生活,2)公共关系,3)外贸事务,4)商务洽谈,5)商务会展。该部分重视语言共性教学,训练应用英语的口语和听说技能。
第二部分为写作(writing),分三个章节。该部分结合专业,强调实用文体模拟写作方面的训练。其内容包括:1)个人事务写作训练,包括简历、申请信、名片等;2)一般商务公文写作训练,包括便条、通知、报告、邀请函、证明信、感谢信、抱歉信、备忘录、会议记录、图表等日常商务写作内容;3)商务事务写作,包括广告、建立业务关系、推荐信、询盘和报盘、订购、支付条款、投诉与调解等商务往来的信函写作。
第三、四部分为翻译(口译和笔译)(interpretation and written translation),共六个章节。其内容包括:交际对话、礼仪用语、信用用语、商务用语等。
第五部分为商务同声打字(business audio typirlg)。包括各种业务文字快速录入。

作者简介

目录

part one listening and speaking
chapter 1 daily life
unit 1 talking about the news
unit 2 talking about the weather
unit 3 asking for information
unit 4 making appointments
unit 5 shopping
unit 6 small talks
chapter 2 public relations
unit 1 job interview
unit 2 invitation
unit 3 introduction
unit 4 courtesy
unit 5 welcome party
chapter 3 foreign trade affairs
unit 1 traveling by air
unit 2 meeting potential customers
unit 3 at the hotel
unit 4 at the restaurant
unit 5 making telephone calls
unit 6 asking for directions
unit 7 sightseeing
unit 8 drawing up the agenda
chapter 4 business negotiation
unit 1 inquiries and offers
unit 2 price
unit 3 terms of payment
unit 4 shipment
unit 5 packing
unit 6 insurance
unit 7 complaints and adjustments
unit 8 signing a contract
chapter 5 trade show
part two writing
chapter 1 individual paperwork
unit 1 resume
unit 2 application
unit 3 cards
chapter 2 general business paperwork
unit 1 notes
unit 2 notices
unit 3 reports
unit 4 secretary documents--invitation
unit 5 secretary documents--certificates
unit 6 secretary documents--thanks
unit 7 secretary documents--apologies
unit 8 secretary documents--memorandums (memos)
unit 9 secretary documents--minutes
unit 10 secretary documents--graphics
chapter 3 foreign trade paperwork
unit 1 commercial advertisements
unit 2 business letters--establishing business relations
unit 3 business letters--recommendations
unit 4 business letters--enquiries and offers
unit 5 business letters--order letters
unit 6 business letters--terms of payment
unit 7 business letters--complaints and adjustments
part three interpretation
chapter 1 interpreting interactive conversations
unit 1 entertaining customers (english-chinese interpretation)
unit 2 business management (english-chinese interpretation)
unit 3 a wish to invest (english-chinese interpretation)
unit 4 establishing a joint venture (english-chinese interpretation)
chapter 2 interpreting ceremonial speeches
unit 1 euro-asian cooperation (english-chinese interpretation)
unit 2 an opening speech (english-chinese interpretation)
chapter 3 interpreting informative speeches
unit 1 restaurant etiquette (english-chinese interpretation)
unit 2 a place to stay (english-chinese interpretation)
unit 3 the information age (english-chinese interpretation)
unit 4 bilateral relations (english-chinese interpretation)
unit 5 traditional holidays (chinese-english interpretation)
unit 6 an ambitious conglomerate (chinese-english interpretation)
unit 7 acquiring a second culture (chinese-english interpretation)
unit 8 on culture clashes (chinese-english interpretation)
chapter 4 interpreting business speeches
unit 1 risk management (english-chinese interpretation)
unit 2 currency policies (english-chinese interpretation)
unit 3 foreign trade reform (chinese-english interpretation)
unit 4 the growing financial industry (chinese-english interpretation)
part four written translation
chapter 1 english-chinese translation
unit 1 a sales report from louis vuitton
unit 2 cooperation between visa international and people's bank of china"
chapter 2 chinese-english translation
unit 1 china international consumer goods fair
unit 2 introduction of"bird
part five business audio typing
chapter 1 business audio typing
unit 1 memos and notices
unit 2 business letters
unit 3 minutes
unit 4 business reports

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