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PURPLE COW 紫牛

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PURPLE COW 紫牛

最 低 价：￥70.60

定 价：￥98.00

作 者：SethGodin 　著 著

出 版 社：Oversea Publishing House

出版时间：2005-1-1

I S B N：9780141016405

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  • Purple Cow 紫牛
  • 送货上门
    • 价格
    70.60元
  • Purple Cow (紫牛)
  • 送货上门
    • 价格
    71.14元
  • Purple Cow Transform Your Business by Being Remarkable
  • 送货上门
    • 价格
    77.40元
  • Purple Cow Transform Your Business by Being Remarkable
  • 送货上门
    • 价格
    77.40元
  • Purple Cow: Transform Your Business by Being Remarkable
  • 送货上门
    • 价格
    98.00元

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    内容简介
    You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
    What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
    Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.
    Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

    作者简介

    目录
    NOT ENOUGH Ps
    THE NEWP
    BOLDFACED WORDS AND GUTSY ASSERTIONS
    BEFORE, DURING, AND AFTER
    THE GREATEST THING SINCE SLICED BREAD
    DID YOU NOTICE THE REVOLUTION?
    WHY YOU NEED THE PURPLE COW
    THE DEATH OF THETV-INDUSTRIAL COMPLEX
    BEFORE AND AFTER
    CONSIDER THE BEETLE
    WHAT WORKS?
    WHY THE WALL STREETJOURNAL ANNOYS
    ME SO MUCH
    AWARENESS IS NOT THE POINT
    THE WILL AND THE WAY
    CASE STUDY: GOING UP?
    CASE STUDY: WHAT SHOULD TIDE DO?
    GETTING IN
    IDEAs THAT SPREAD, WIN
    THE BIG MISUNDERSTANDING
    WHO'S LISTENING?
    ……

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