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Google AdSense For Dummies

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Google AdSense For Dummies

最 低 价：￥148.00

定 价：￥180.00

作 者：Jerri L. Ledford 著 著

出 版 社：

出版时间：2008-8-1

I S B N：9780470292891

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  • Google AdSense For Dummies
  • 送货上门
    • 价格
    148.00元
  • Google Adsense For DummiesGoogle Adsense傻瓜书
  • 送货上门
    • 价格
    189.90元

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    内容简介
    　　You can get paid for online ad placement with Google AdSense! If you’ve ever considered using AdSense to improve revenue for your Web site, Google AdSense For Dummies will get you started. It’s loaded with tips to help you implement a successful AdSense program.
    　　AdSense lets you generate income with ad placement on blogs and Web sites. Google AdSense For Dummies shows you how AdSense works, how to analyze cost per click and track AdSense results, and how to earn money from your blog or Web site without selling a product. Discover how to:
    　　Register and set up an AdSense program
    Track results with server logs, AdSense reports, and Google Analytics
    Boost AdSense income with search engine optimization techniques
    　　Apply Google guidelines by including relevant links and content, making your site easy to navigate, using a sitemap, and keeping links in good repair
    　　Fine-tune your Web site with beefed-up content to please Google and boost effectiveness
    　　Earn more with AdSense for RSS, streaming video, and referral units
    　　Design appealing ads and search boxes, and deal with ads from competitors
    　　Add video units to your site, design mobile ad units, and understand referral units
    　　In Google AdSense For Dummies, author Jerri Ledford, a self-described “Google geek,” helps you make money with AdSense.

    作者简介
    Jerri Ledford is a self-described "Google geek" who has written more than a dozen books on Google applications and search engine optimization. She maintains a blog about Google products at www.google-geek.com. She is the coauthor of Google Analytics 2.0, also from Wiley.

    目录
    Introduction
    Part Ⅰ: AdSense Basics
    　Chapter 1: Understanding Google AdSense
    　Chapter 2: Getting Started with AdSense
    　Chapter 3: Building a Content-Rich Web Site
    　Chapter 4: AdSense and Search Engine Optimization
    　Chapter 5: Installing the AdSense Code
    Part Ⅱ: The Major Players: AdSense for Content, AdSense for Search
    　Chapter 6: Building the Right Content
    　Chapter 7: Designing the Per fect Content Ad
    　Chapter 8: Understanding AdSense for Search
    Part Ⅲ: Other Types of AdSense
    　Chapter 9: Show Me Some Video (& Other Gadgets)
    　Chapter 10: AdSense for Mobile
    　Chapter 11: AdSense for RSS
    　Chapter 12: The AdSense Referral Program
    　Chapter 13: AdSense Your Blog
    Part Ⅳ: AdSense Administration
    　Chapter 14: Tracking AdSense Responses
    　Chapter 15: Using AdSense Reports
    　Chapter 16: AdSense Revenues
    Part Ⅴ: The Part of Tens
    　Chapter 17: Ten (Plus Two) Must-Have Tools for AdSense
    　Chapter 18: Ten AdSense Don’ts
    　Chapter 19: Ten Ways to Improve Web Site Traffic
    Index

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