| 姓名：蒋景东著 作者简介： 作品：《商务英语理论与实务》 |
| 前言 内容说明 situation 1 introductory remarks task 1 the definition of business and its nature task 2 business ethics task 3 business strategies task 4 business environment situation 2 intercultural communication task 1 business introductions task 2 business etiquette task 3 crosscultural communication strategies task 4 business negotiation strategies situation 3 human resource task 1 introduction of human resource task 2 recruitment task 3 corporate culture task 4 training and developing employees situation 4 marketing task 1 marketing concept task 2 advertising task 3 products task 4&nb 更多 |
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