| Unit 1 Text: Should Water Be Worth More than Diamonds? Exercises to the Text Intensive Reading: Demand and Supply Extensive Reading: Adam Smith and the Birth of Economic Science Unit 2 Text: Behavioral Considerations in Market Analysis Exercises to the Text Intensive Reading: Planning a Marketing Research Project Extensive Reading: Producing for the Consumer Unit 3 Text: Motivational Research Exercises to the Text Intensive Reading: Gillette Goes High Tech Extensive Reading: Win over the Customer Unit 4 Text: The Statistical Testing of Economic Theories: an Example Exercises to the Text Intensive Reading: Analysis of the Data Extensive Reading: Extending the Analvsis Unit 5 Text: Benefit-Cost Analysis Exercises to the Text Intensive Reading: Limitations and Problems Extensive Reading: Technological versus Economic Efficiency: an Example Unit 6 Text: Importance of Product Innovation Exercises to the Text Intensive Reading: Development of New Products Extensive Reading: What Is a "New" Product? Unit 7 Text: Management of Physical Distribution Exercises to the Text Intensive Reading: Selection of Channels of Distribution for a New Product Extensive Reading: Optimization and Cost Trade-Offs Unit 8 Text: Applying Management Science Exercises to the Text Intensive Reading: Limitations of Management Science Models Extensive Reading: IBM' s Approa h to Planning Unit 9 Text: Psychological Influence on Buyer Behavior Exercises to the Text Intensive Reading: Decision Making Process in Buying Extensive Reading: Classification of Consumer Goods . Unit 10 Text: Risks and Its Management Exercises to the Text Intensive Reading: Risk Measurement Extensive Reading: Control of Risk Unit 11 Text: Advertising Exercises to the Text Intensive Reading: Developing the Media Plan Extensive Reading: The Advertising Media Unit 12 Text: Motivating Workers in Workplace 2000 Exercises to the Text Intensive Reading: Japanese Approach to Business Extensive Reading: Ouchi——Theory Z Unit 13 Unit 14 Unit 15 Unit 16 Unit 17 Unit 18 Unit 19 Unit 20 Selected Reading from Management Classics Vocabulary |
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