| 本教材是在编委会精心策划、总结过去教材建设经验的基础上，借鉴国内外同类经验做法，经过反复研究论证推出，具有“新、特、实、强”等特点。设计思路新颖，强调学以致用，突出“以学生为中心”的思想；力求创新写作体例和研究分析方法；观点内容着力体现前瞻性、动态性，并做到深度和广度适宜；课程体系体现涉外经济类专业特点，采用中文和英语相结合的办法。凸现双语教学特色；注重实践性、实用性、可操作性。 |
| Unit One Layout of Business Letters The Text Specimen Letters Vocabulary Phrases and Expressions Notes Exercises Unit Two Establishing Business Relations The Text Specimen Letters Vocabulary Phrases and Expressions Notes Related Words and Phrases Reference Expressions Words and Phrases Power Development Exercises Unit Three Enquiries and Replies The Text Specimen Letters Vocabulary Phrases and Expressions Notes Related Words and Phrases Reference Expressions Words and Phrases Power Development Exercises Unit Four Ofiers and Counteroffers The Text Specimen Letters Vocabulary Phrases and Expressions Notes Related Words and Phrases Reference Expressions Words and Phrases Power Development Exercises Unit Five Sales Promotion The Text Specimen Letters Vocabulary Phrases and Expressions Notes Related Words and Phrases Reference Expressions Words and Phrases Power Development Exercises Unit Six Orders and Acknowledgements The Text Specimen Letters Vocabulary Phrases and Expressions Notes Related WordS and Phrases Reference Expressions Words and Phrases Power Development Exercises Unit Seven Packing The Text Specimen Letters Vocabulary Phrases and Expressions Notes Related Words and Phrases Reference Expressions Words and Phrases Power Development Exercises Unit Eight Transportation The Text Specimen Letters Vocabulary Phrases and Expressions Notes Related Words and Phrases Reference Expressions Words and Phrases Power Development Exercises Unit Nine Terms of Payment The Text Specimen Letters Vocabulary Phrases and Expressions Notes Related Words and Phrases Reference Expressions Words and Phrases Power Development Exercises Unit Ten Insurance The Text Specimen Letters Vocabulary Phrases and Expressions Notes Related Words and Phrases Reference Expressions Words and Phrases Power Development Exercises Unit Eleven Agencies The Text Specimen Letters Vocabulary Phrases and Expressions Notes Related Words and Phrases Reference Expressions Words and Phrases Power Development Exercises Unit Twelve Complaints and Adjustments The Text Specimen Letters Vocabulary Phrases and Expressions Notes Related Words and Phrases Reference Expressions Words and Phrases Power Development Exercises Unit Thirteen Electronic Correspondence The Text Specimen Telex Specimen Fax Specimen Email Vocabulary Phrases and Expressions Notes Reference Expressions Words and Phrases Power Development Exercises Unit Fourteen Forms of Trade The Text Specimen Letters Vocabulary Phrases and Expressions Notes Related Words and Phrases Reference Expressions Words and Phrases Power Development Exercises Appendix 1、Glossary 2、Phrases and Expressions 3、Notes 4、Related Words and Phrases 5、Key to Exercises Reference Books |
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