| 出版说明 前言 Chapter One Introduction to E-commerce What Is E-commerce? Scope of E-commerce Evolution of E-commerce Key Drivers of E-commerce Chapter Two Traditional Commerce vs.E-Commerce Roles of Buyers and Sellers in Traditional Commerce Comparison between Traditional Commerce and E-commernc Chapter Three Advantages and Limitations of E-commerce Advantages of E-commerce Limitations of E-commerce Chapter Four The Internet and the World Wide Web …… Chapter Five Intranet and Extranet Chapter Six Electronic Data Interchange Chapter Seven Types of E-Commerce Chapter Eight Value Chains in E-commerce Chapter Nine Electronic Banking and Payment Chapter Ten Marketing and Advertising on the Web Chapter Eleven How the Internet Affects Certain industries Chapter Tweleve Security concerns Chapter Thirteen Legal Aspects of E-commerce Chapter Fourteen Taxation and E-commerce Chapter Fourteen Taxation and E-commerce Chapter Fifteen The Future of E-commerce Reference Key to the Exercises Bibliography |
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