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商务英语——综合业务

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商务英语——综合业务

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作 者:王学成 主编

出 版 社:中国商务出版社

出版时间:2004-8-1

I S B N:9787801812773

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内容简介

本书详述了21世纪如何制定与实施企业国际战略,内容涵盖了国际商务调研及进入市场方式抉择的项目可行性研究。进出口理论和实务操作、国际金融业务、跨国公司业务、国际营销、国际信贷与招标、国际技术贸易、国际服务贸易、电子商务、国际经济法、国际商务组织等相关业务知识。每章后附有启发性问题、案例及大量商务英语练习。

作者简介



目录

CHAPTER I INTERNATIONAL STRATEGIES
SECTION I THE ROLES OF STRATEGY
SECTION II COMPONENTS AND HIERARCHY OF INTERNATIONAL STRATEGY
SECTION III INTERNATIONAL STRATEGY FORMULATION
SECTION IV STRATEGY IMPLEMENTATION
SECTION V INTERNATIONAL STRATEGIES AND MANAG~
CHAPTER II INTERNATIONAL BUSINESS RESEARCH AND MARKET ENTRY MODES
SECTION I INTERNATIONAL BUSINESS ENVIRONMENT
SECTION II INTERNATIONAL BUSINESS RESEARCH
SECTION III THE MODE OF INTERNATIONAL MARKET ENTRY
CHAPTER III INVESTMENT PROJECT FEASIBILITY STUDY
SECTION I PROJECT BACKGROUND AND OBJECTIVES
SECTION II MARKET ANALYSIS AND PROJECT SCALE
SECTION III PROJECT SITE SELECTION
SECTION IV TECHNOLOGY, EQUIPMENT AND ENGINEERING PROGRAM
SECTION V ORGANIZATION AND HUMAN RESOURCE ASSIGNMENT
SECTION VI PROJECT IMPLEMENTATION SCHEDULE
SECTION VII INVESTMENT ESTIMATION
SECTION VII FINANCING PLANNING
SECTION IX FINANCIAL ANALYSIS
SECTION X ECONOMIC ANALYSIS
SECTION Xl SOCIAL ASSESSMENT
SECTION Xll RISK ANALYSIS
SECTION Xlll CONCLUSION AND RECOMMENDATION
CHAPTER IV INTERNATIONAL TRADE THEORIES AND PRACTICES (PART ONE)
SECTION I INTERNATIONAL TRADE THEORIES
SECTION II EXPORT AND IMPORT PROCEDURE
SECTION III TRADE TERMS
CHAPTER V INTERNATIONAL TRADE THEORIES AND PRACTICES ( PART TWO)
SECTION I INTERNATIONAL INSURANCE AND TRANSPORTATION
SECTION II PAYMENT OF INTERNATIONAL TRADE
CHAPTER VI INTERNATIONAL FINANCIAL INTEGRATED OPERATIONS
SECTION I FOREIGN EXCHANGE AND FOREIGN EXCHANGE RATE
SECTION II FOREIGN EXCHANGE TRANSACTIONS
SECTION III INTERNATIONAL FINANCIAL MARKETS
SECTION IV INTERNATIONAL TRACE FINANCING
CHAPTER VI BUSINESS ACTIVITIES OF MULTINATIONAL ENTERPRISES
SECTION I AN INTRODUCTION TO MULTINATIONAL ENTERPRISES
SECTION II INVESTMENT MADE BY MULTINATIONAL ENTERPRISES
SECTION III MARKETING AND PRODUCT DEVELOPMENT OF MNES
SECTION IV LOGISTICS AND MATERIALS MANAGEMENT IN MNES
SECTION V HUMAN RESOURCE MANAGEMENT IN MNES
CHAPTER VIII MARKETING STRATEGIES (PART ONE)
CHAPTER IX MARKETING STRATEGIES (PART TWO)
CHAPTER X INTERNATIONAL CREDIT AND INTERNATIONAL TENDERING
CHAPTER Xl MANAGEMENT OF OVERSEAS SMALL AND MEDIUM-SIZED ENTERPRISES
CHAPTER Xll INTERNATIONAL TECHNOLOGY TRADE
CHAPTER XlII INTERNATIONAL TRADE IN SERVICES
CHAPTER XIV ELECTRONIC COMMERCE
CHAPTER XV INTERNATIONAL BUSINESS LAW
CHAPTER XVI INTERNATIONAL ECONOMIC/TRADE ORGANIZATIONS
AND FREE TRADE ZONES

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