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新闻与传播系列教材英文原版系列•娱乐产业经济学:财务分析指南(第5版)

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新闻与传播系列教材英文原版系列•娱乐产业经济学:财务分析指南(第5版)

最 低 价:¥57.80

定 价:¥68.00

作 者:Harold L.Vogel

出 版 社:清华大学出版社

出版时间:2002年5月1日

I S B N:9787302054160

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内容简介

作者简介

作者:(美国)Harold L.Vogel

作者简介

目录

part i introduction
chapter 1 economic perspectives
1.1 time concepts
leisure and work
recreation and entertainment
time
expansion of leisure time
1.2 supply and demand factors
productivity
demand for leisure
expected utility comparisons
demographics and debts
barriers to entry
1.3 primary principles
marginal matters
price discrimination
public good characteristics
1.4 personal-consumption expenditure relationships
1.5 industry structures and segments
structures
. segments
1.6 valuation variables
discounted cash flows
comparison methods
options
1.7 concluding remarks
selected additional reading
part ii media-dependent entertainment
chapter 2 movie macroeconomics
2.1 flickering images
2.2 may the forces be with you
evolutionary elements
technology
capital
pecking orders
exhibition
production and distribution
2.3 ups and downs
admission cycles
prices and elasticities
production starts and capital
releases and inventories
market-share factors
collateral factors
exchange-rate effects
trade effects
financial aggregates
2.4 markets-primary and secondary
2.5 assets
film libraries
technology
utilization rates
interest and inflation rates
collections and contracts
library transfers
real estate
2.6 concluding remarks
selected additional reading
chapter 3 making and marketing movies
3.1 properties physical and mental
3.2 financial foundations
common-stock offerings
combination deals
limited partnerships and tax shelters
bank loans
3.3 production preliminaries
the big picture
labor unions
3.4 marketing matters
distributors and exhibitors
sequencing
distributor-exhibitor contracts
release strategies, bidding, and other related practices
exhibition industry characteristics
capacity and competition
rentals percentages
home video and merchandising
home video
merchandising
marketing costs
3.5 profitability synopsis
3.6 concluding remarks
selected additional reading
chapter 4 financial accounting in movies and television
4.1 dollars and sense
contract clout
orchestrating the numbers
4.2 corporate overview
revenue-recognition factors
inventories
amortization of inventory
unamortized residuals
interest expense and other costs
calculation controversies
statement of position 00-2
merger and acquisition issues
4.3 big-picture accounting
financial overview
participation deals
pick-ups
coproduction-distribution
talent participations and breakeven
producers' participations and cross-collateralizations
home-video participations
distributor-exhibitor computations
distributor deals and expenses
studio overhead and other production costs
truth and consequences
4.4 television-programming accounting
feature licensing
program production and distribution
development and financing processes
syndication agreements
costs of production
costs and problems of distribution
timing troubles
4.5 weak links
exhibitors: the beginning and the end
distributor-producer problems
4.6 concluding remarks
selected additional reading
chapter 5 music
5.1 feeling groovy
5.2 size and structure
economic interplay
the american scene
the global scene
composing, publishing, and managing
royalty streams
performances
mechanical royalties
synchronization fees
copyright
guilds and unions
concerts and theaters
5.3 making and marketing records
deal maker's delight
production agreements
talent deals
production costs
marketing costs
distribution and pricing
distribution
pricing
internet effects
5.4 financial accounting and valuation
artists' perspective
company perspective
valuation aspects
5.5 concluding remarks
selected additional reading
chapter 6 broadcasting
6.1 going on the air
technology and history
basic operations
regulation
organizational patterns and priorities
networks and affiliates
ratings and audiences
inventories
independent and public broadcasting stations
6.2 economic characteristics
macroeconomic relationships
microeconomics considerations
6.3 financial-performance characteristics
variable cost elements
financial-accounting practices
6.4 valuing broadcast properties
6.5 concluding remarks
selected additional reading
chapter 7 cable
7.1 from faint signals
pay services evolve
7.2 cable industry structure
operational aspects
franchising
revenue relationships
7.3 financial characteristics
capital concerns
accounting conventions
……

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