| 姓名：贾琰著 作者简介： 作品：《实用商务英语文函写作》《新编商务英语精读学练考:2》《新编商务英语精读学练考:4》 |
| managing diverse cultures in mergers a corporate merger involves not only the merging of products, markets andother corporations between firms, but also a merging of cultures. it has beenfound that within 5 years, many mergers found serious deterioration in theperformance of the acquired companies, and almost one third of all acquiredcompanies are sold off and 90% of mergers fail to produce anticipated results.one of the major causes of these failures is cultural clash which may lead to abreakdown in communications, strong resistance to change, lack ofcommitment, and a destructive "us versus them" attitude. cultural clash refersto the uncertainty, anxiety, fear, and tension which accompany the forcedunion of two dissimilar cultures. there are four important dimensions upon which many cultures vary. theyinclude social relationships, values and attitudes, education, and religion.different culture has different interpretation of each item. that is to saycultural diff 更多 |
unit 1 advertisement unit 2 business communication unit 3 organizational culture unit 4 family unit 5 sightseeing unit 6 public relations unit 7 modern office unit 8 production unit 9 automobile unit 10 insurance test 1 test 2 keys keys to intensive reading for business english book 4 更多 |
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