| 针对传统教育落后于具体实践的现象，根据外贸行业对行业人才的实际需要，在吸取现行多种同类教材优点的基础上，编者根据学习者特点及其业务实际，编写了本书。 本书每个单元的专题介绍都能针对国际贸易业务各个环节进行详细具体、深入浅出的讲解；在实用语句部分，本书提炼了函电中出现频率较高的表达方式，并且进行了分类；附录部分选用了商业发票、订单、合同等各种单据实例供学习者学习和实践。 |
| UNIT 1 Basic Knowledge of Business Letter Ⅰ. Definition and Functions of Business Letter Ⅱ. Significance of Business Letter Ⅲ. Structure of Business Letter Ⅳ. Styles of Business Letter Ⅴ. Layout of Envelope for Business Letter Ⅵ.Writing Principles of Business Letter Ⅶ. Exercises UNIT 2 Telegram and Telex Ⅰ. Introduction Ⅱ. Samples Ⅲ. Exercises UNIT 3 Fax and E mail Ⅰ. Introduction Ⅱ. Samples Ⅲ. Exercises UNIT 4 Establishing Business Relations Ⅰ. Introduction Ⅱ. Specimen Letters Ⅲ. Useful Sentences Ⅳ. Exercises UNIT 5 Enquiry Ⅰ. Introduction Ⅱ. Specimen Letters Ⅲ. Useful Sentences Ⅳ. Exercises UNIT 6 Offer Ⅰ. Introduction Ⅱ. Specimen Letters Ⅲ. Useful Sentences Ⅳ. Exercises UNIT 7 Counter offer and Counter counter offer Ⅰ. Introduction Ⅱ. Specimen Letters Ⅲ. Useful Sentences Ⅳ. Exercises UNIT 8 Order Ⅰ. Introduction Ⅱ. Specimen Letters Ⅲ. Useful Sentences Ⅳ. Exercises UNIT 9 Contract Ⅰ. Introduction Ⅱ. Specimen Letters Ⅲ. Useful Sentences Ⅳ. Exercises UNIT 10 Shipment Ⅰ. Introduction Ⅱ. Specimen Letters Ⅲ. Useful Sentences Ⅳ. Exercises UNIT 11 Terms of Payment Ⅰ. Introduction Ⅱ. Specimen Letters Ⅲ. Useful Sentences Ⅳ. Exercises UNIT 12 Insurance Ⅰ. Introduction Ⅱ. Specimen Letters Ⅲ. Useful Sentences Ⅳ. Exercises UNIT 13 Complaint and Claim Ⅰ. Introduction Ⅱ. Specimen Letters Ⅲ. Useful Sentences Ⅳ. Exercises UNIT 14 Agency Ⅰ. Introduction Ⅱ. Specimen Letters Ⅲ. Useful Sentences Ⅳ. Exercises Glossary Bibliography |
内容加载中，请稍后...
商品评论（0条）