写作-新编商务英语2

.2 responding to requests for information about an advertised
service
3 responding to requests for information about the availability
of a product or service
exercises
unit 5 special request letters
1 asking for an appointment
2 asking for advice
3 asking for free products
4 requesting reproduction franchise for commercial use
exercises
unit 6 responding to special request letters
1 responding to requests for an appointment
2 responding to requests for advice
3 responding to requests for free products
4 responding to requests for reproduction privi,leges for
commercial use
exercises
unit 7 letters from customers to suppliers (i)
1 placing an order
2 canceling an order
3 thanking a supplier for service
4 complaining about unsatisfactory services or products
exercises
unit 8 letters from suppliers to customers (ii)
1 informing a customer about the shipment of goods
2 informing a customer that you are unable to fill his order
3 thanking a customer for an order
4 expressing gratitude for support
5 explaining/apologising for problems
exercises
unit 9 letters from customers to suppliers (ⅱ)
1 asking for permission to return purchased goods
2 asking for easier payment terms
exercises
unit 10 letters from suppliers to customers (ⅱ)
1 responding to requests for permission to return purchased
2 responding to requests concerning payment discount
exercises
unit 11 collection letters
1 elements of persuasion in collection letters
2 types of collection letters
exercises
unit 12 interoffice letters (memorandums)
1 formal and informal memorandums
2 request, confirmation, and procedural memorandums
exercises
unit 13 employment communications
1 writing job application letters
2 writing r@sum@s
3 writing to job applicants
4 accepting and declining a job offer
exercises
unit 14 business invitation and responses
1 writing an invitation
2 making responses to invitations
exercises
unit 15 the writing of advertisements
1 advertising and english advertisements
2 linguistic features of advertising english
3 practice of copywriting
exercises
unit 16 classification and structure of business reports
1 classification of business reports
2 basic elements and structure of business reports
exercises
unit 17 procedures of writin~ a formal business report
1 determining and defining the topic
2 collecting data
3 presenting findings and analysing the report problem
4 presenting a conclusion
5 making recommendations and anticipating effects
6 writing style
7 different types of business reports
exercises
unit 18 business contracts
1 types of business contracts
2 general principles in writing and understanding a business contract
3 components of a business contract
4 relevant laws
5 stylistic features of business contracts
6 a sample of a contract
exercises
keys