| Preface SECTION ONE Introduction to Strategy 1 Market-Oriented Perspectives Underlie Successful Corporate,Business,and Marketing Strategies 2 Corporate Strategy Decisions and Their Marketing Implications 3 Business Strategies and Their Marketing Implications SECTION TWO Opportunity Analysis 4 Understanding Market Opportunities 5 Measuring Market Opportunities:Forecasting and Market Knowledge 6 Targeting Attractive Market Segments 7 Differentiation and Positioning SECTION THREE Formulating Marketing Strategies 8 Marketing Strategies for New Market Entries 9 Strategies for Growth Markets 10 Strategies for Growth Markets 11 Marketing Strategies for the New Economy SECTION FOUR Implementation and Control 12 Organizing and Planning for Effective Implementation 13 Marketing Metrics for Marketing Performance Name Index Subject Index |
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