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电子商务专业英语

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电子商务专业英语

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作 者:司爱侠

出 版 社:高等教育出版社

出版时间:2007 年8月

I S B N:9787040132878

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内容简介

本书参考电子商务专业教学大纲,用英语比较全面地介绍了电子商务的相关知识。本书在选材上充分考虑实用性、广泛性和前瞻性,内容包括电子商务基础知识、b2b、b2c、电子商务基础构架、客户关系管理、供应链管理、数据加密标准、在线支付、安全电子交易、电子货币、网上银行、智能卡、网络营销以及相关的网络技术如xhtml等,兼顾了商务与技术。 .
  为帮助读者加深理解和巩固知识,每篇课文都辅以一定的练习。在全书的最后还给出了单词总表和参考译文。 ..
  本书可作为本专科院校电子商务、计算机及信息管理等专业的专业英语教材,也可供各种培训班以及具备一定英语基础的人员自学使用。 ...

作者简介

目录

unit 1 .(1)
passage: ecommerce (1)
new words (5)
phrases (7)
abbreviations (8)
proper names (8)
notes to the passage (9)
comprehension exercises to the passage (11)
exercises to terms and vocabularies (13)
translation exercises (14)
passage for reading: business models in the new economy (15)
new words (17)
phrases (18)
abbreviations (19)
exercises to the passage for reading (19)
unit 2 (21)
passage: the abcs of b2b (21)
new words (25)
phrases (26)
abbreviations (27)
.proper names (28)
notes to the passage (28)
comprehension exercises to the passage (30)
exercises to terms and vocabularies (32)
translation exercises (33)
passage for reading:the emarkeplace builder (33)
new words (36)
phrases (36)
proper names (37)
abbreviations (37)
exercises to the passage for reading (38)
unit 3 (40)
passage: the abcs of b2c (40)
new words (43)
phrases (44)
abbreviations (45)
proper names (46)
notes to the passage (46)
comprehension exercises to the passage (48)
exercises to terms and vocabularies (49)
translation exercises (51)
passage for reading:the abcs of erp (52)
new words (56)
phrases (56)
abbreviations (57)
exercises to the passage for reading (57)
unit 4 (59)
passage: ebusiness infrastructure (59)
new words (62)
phrases (63)
abbreviations (64)
notes to the passage (64)
comprehension exercises to the passage (66)
exercises to terms and vocabularies (67)
translation exercises (68)
passage for reading:revolutionizing e commerce (ibm) (69)
new words (72)
phrases (72)
abbreviations (73)
proper names (73)
exercises to the passage for reading (73)
unit 5 (74)
passage: customer relationship
management (74)
new words (77)
phrases (77)
abbreviations (78)
proper names (78)
notes to the passage (78)
comprehension exercises to the passage (80)
exercises to terms and vocabularies (82)
translation exercises (83)
passage for reading:the source of network marketing (84)
new words (86)
phrases (87)
abbreviations (87)
proper names (88)
exercises to the passage for reading (88)
unit 6 (90)
passage: supply chain management (90)
new words (93)
phrases (94)
notes to the passage (94)
comprehension exercises to the passage (95)
exercises to terms and vocabularies (97)
translation exercises (98)
passage for reading: an exclusive roundtable discussion (99)
new words (101)
phrases (102)
abbreviations (102)
proper names (102)
exercises to the passage for reading (103)
unit 7 (105)
passage: the des.. (105)
new words (107)
phrases (108)
abbreviations (108)
proper names (109)
notes to the passage (109)
comprehension exercises to the passage (110)
exercises to terms and vocabularies (111)
translation exercises (112)
passage for reading: the data encryption standard (113)
new words (118)
phrases (119)
abbreviations (119)
exercises to the passage for reading (119)
unit 8 (121)
revision ⅰ (121)
unit 9 (133)
passage: online payment: the search for a complete solution continues (133)
new words (136)
phrases (136)
abbreviations (137)
proper names (137)
notes to the passage (137)
comprehension exercises to the passage (138)
exercises to terms and vocabularies (140)
translation exercises (141)
passage for reading: challenge (142)
new words (144)
phrases (145)
abbreviations (145)
proper names (146)
exercises to the passage for reading (146)
unit 10 (147)
passage: secure electronic transactions (set) (147)
new words (149)
phrases (150)
abbreviations (150)
proper names (150)
notes to the passage (150)
comprehension exercises to the passage (152)
exercises to terms and vocabularies (153)
translation exercises (155)
passage for reading: a smart card for everyone? (155)
new words (159)
phrases (159)
abbreviations (160)
proper names (160)
exercises to the passage for reading (160)
unit 11 (162)
passage: introduction to emoney (162)
new words (167)
phrases (168)
abbreviations (168)
notes to the passage (168)
comprehension exercises to the passage (169)
exercises to terms and vocabularies (171)
translation exercises (172)
passage for reading:
electronic money
minifaq (173)
new words (175)
phrases (175)
abbreviations (175)
exercises to the passage for reading (175)
unit 12 (177)
passage: encryption tutorial (177)
new words (180)
phrases (181)
abbreviations (182)
notes to the passage (182)
comprehension exercises to the passage (183)
exercises to terms and vocabularies (184)
translation exercises (186)
passage for reading: getting started with pgp and gnupg (186)
new words (193)
phrases (193)
abbreviations (194)
exercises to the passage for reading (194)
unit 13 (195)
passage: channel management (ⅰ) (195)
new words (198)
abbreviations (198)
proper names (199)
notes to the passage (199)
comprehension exercises to the passage (201)
exercises to terms and vocabularies (203)
translation exercises (204)
passage for reading:channel management (ⅱ) (205)
new words (207)
phrases (207)
abbreviations (207)
proper names (208)
exercises to the passage for reading (208)
unit 14 (209)
passage: introduction to payment card systems (ⅰ) (209)
new words (211)
phrases (212)
abbreviations (212)
notes to the passage (212)
comprehension exercises to the passage (213)
exercises to terms and vocabularies (214)
translation exercises (215)
passage for reading:introduction to payment card systems (ⅱ) (216)
new words (219)
phrases (219)
abbreviations (220)
exercises to the passage for reading (220)
unit 15 (222)
passage: xhtml (222)
new words (224)
phrases (225)
abbreviations (226)
notes to the passage (226)
comprehension exercises to the passage (227)
exercises to terms and vocabularies (228)
translation exercises (230)
passage for reading:
php (231)
new words (233)
phrases (234)
abbreviations (234)
exercises to the passage for reading (234)
unit 16 (236)
revision ⅱ (236)
附录一单词总表 (245)
附录二参考译文 (261)
unit 1 (261)
unit 2 (263)
unit 3 (266)
unit 4 (268)
unit 5 (270)
unit 6 (272)
unit 7 (274)
unit 9 (275)
unit 10 (277)
unit 11 (278)
unit 12 (281)
unit 13 (283)
unit 14 (285)
unit 15 (286)
参考文献 (289)
主要参考网站 ...(289)

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