| Chapter 1 Social and Cultural Envi ronment 1 Part A Basic Knowledge 1 Part B Dialogues 10 Part C Extended ActiVities 75 Chapter 2 Marketing Planning 22 Part A Basic Knowledge 22 Part B Dialogues 31 Parl C Extended ActiVities 34 Chapter 3 Marketing Research 37 Part A Basic Knowledge 37 Part B Dialogues 41 Part C Extended Activities 46 Chapter 4 Distribution 49 Part A Basic Knowledge 49 Part B Dialogues 55 Part C Extended ActiVities 60 Chapter 5 Price 66 Part A Basic Knowledge 66 Part B Dialogues 70 Part C Extended Activities 76 Chapter 6 Promotion（1）：Advertising 80 Part A Basic Knowledge 80 Part B Dialogues 86 Part C Extended Activities 90 Chapter 7 Promotion（2）：Personal Selling 96 Part A Basic Knowledge 96 Part B Dialogues 101 Part C Extended Activities 106 Chapter 8 Promotion（3）：Fair Promotion 110 Part A Basic Knowledge 110 Part B Dialogues 116 Part C Extended ActiVities 122 Chapter 9 Promotion（4）：Public Relations 127 Part A Basic Knowledge 127 Part B Dialogues 131 Part C Extended Activities 741 Chapter 10 Promotion（5）：Festive Promotion 146 Part A Basic Knowledge 146 Part B Dialogues 152 Part C Extended Activities 757 Chapter 11 Promotion（6）：Promotion of Service Industry 163 Part A Basic Knowledge 163 Part B Dialogues 169 Part C Extended Activities 775 Chapter 12 After-sales Service 178 Part A Basic Knowledge 178 Part B Dialogues 183 Part C Extended Activities 787 Reference Keys 192 |
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