| 本书为高职高专商务英语写作教材，作为一本面向高职高专学生的教材，本书力图打破学生被动接受讲解和模仿范文的传统写作教学模式，以商务背景下教师指导与学生自主学习相结合的教学方法，和由单项训练到综合写作的教学任务，培养学生以需求为动力的自主学习能力和商务背景下的书面沟通能力。 |
| Part 1 Introduction 商务写作基础知识 Unit 1 Basic Concepts (Business writing, some terms, e.g. a notice) Unit 2 Effective Business Writing (Five-step process, 5-C principle,e.g. an invitation) Part 2 Four Common Types 商务写作常用文体 Unit 3 Letters (e.g. an acknowledgement letter) Unit 4 Memos (e.g. a reminder) Unit 5 Emails (e.g. a congratulation) Unit 6 Reports (e.g. a short informal report) Part 3 Functions and notions 商务写作主要功能意念 Unit 7 Writing About the Pleasant and the Routine (e.g. a request letter) Unit 8 Writing About the Unpleasant (e.g. a refusal letter) Unit 9 Writing to Persuade (e.g. a sales letter) Part 4 Other Practical Writings 其他商务写作应用文体 Unit 10 Resumes Unit 11 Job-Application Cover Letters Unit 12 Complaint Letters Unit 13 Adjustment Letters Unit 14 Minutes Appendix Ⅰ Student Self-assessment Form Appendix Ⅱ Assessment of the Finished Work |
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