| 查尔斯·希尔是华盛顿大学商学院教授，国际商务领域的前沿思考者，美国最具影响力的公共广播电台(NPR)的常邀嘉宾，波音、微软等知名大公司的管理顾问。其代表作 International Business 是国际商务领域中的权威教科书，在同类书中持续多年市场份额排名第一。自1994年问世以来，已经五次修订再版，备受全球各国经济管理院校师生和商务人士的好评。本书选自2007年第6版，涵盖了全球化、贸易理论、贸易政策工具、政府干预对国际贸易的影响等内容。本书具有如下特色：结构鲜明，注重实证检验和吸收国际贸易的最新研究成果；强调提升理论层次，尤其是对一些新的国际贸易理论，作者都作了相应的评述。文笔老道、行文流畅也是查尔斯·希尔的一大特色。本书不仅适合工商管理、国际贸易以及英语等专业先作教材，同时也可作为跨国公司及涉外企业商务人士的案头参考书。 |
| 查尔斯·希尔是华盛顿大学商学院教授，国际商务领域的前沿思考者，美国最具影响力的公共广播电台（NPR）的常邀嘉宾，波音、微软等知名大公司的管理顾问。其代表作 International Business 是国际商务领域中的权威教科书，在同类书中持续多年市场份额排名第一。... .. << 查看详细 |
| chapter 1 globalization opening case the globalization of health care introduction what is globalization? the globalization of markets the globalization of production the emergency of global institutions drivers of globalization declining trade and investment barriers the role of technological change country focus: ecuadorean valentine roses the changing demographics of the global economy the changing worm output and worm trade picture the changing foreign direct investment picture the changing nature of the multinational enterprise management focus china's lenovo acquires ibm's pc operations the changing worm order . the global economy of the 21st century the globalization debate antiglobalization protests globalization, jobs, and income globalization, labor policies, and the environment globalization and national sovereign country focus protesting globalization in france globalization and the worm's poor managing in the global markelace chapter summary critical thinking and discussion questions research task closing case wipro ltd-the new face of global competition chapter 2 international trade theory opening case international trade in information technology hardware and u.s. economic growth introduction an overview of trade theory the benefits of trade the pattern of international trade trade theory and government policy mercantilism absolute advantage comparative advantage the gains from trade qualifications and assumptions extensions of the ricardian model country focus moving u.s. white-collar jobs offshore management focus free trade and rei heckscher-olin theory the leontie paradox the product life-cycle theory evaluating the product lift-cycle theory …… chapter 3 the political economy of interna-tional trade |
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