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The Successful Business Plan: Secrets and Strategies成功的商业计划：秘密与战略

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The Successful Business Plan: Secrets and Strategies成功的商业计划：秘密与战略

最 低 价：￥148.80

定 价：￥186.00

作 者：本社 编 著

出 版 社：

出版时间：2008-12-1

I S B N：9781841128078

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    内容简介
    The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail. So a successful business plan should address the long-term needs of your business and devise strategies that enhance both the overall performance of your company and your personal satisfaction. The Table of Contents includes: Section I - Starting the Process: The Successful Business, Getting Your Plan Started, Making Your Plan Compelling.The Table of Contents also includes: Section II - Business Plan Components: The Executive Summary, Company Description, Industry Analysis & Trends, Target Markets, Competition, Strategic Position & Risk Assessment, Marketing Plan & Sales Strategy, Operations, Technology Plan, Management & Organisation, Community Involvement & Social Responsibility, Development, Milestones & Exit Plan, The Financials, and The Plan's Appendix; Section III - Putting the Plan to Work: Preparing, Presenting & Sending Out Your Plan, Looking for Money, Using Your Plan for Classes & Competitions, Internal Planning for Existing Businesses & Corporations, Time Saving Tips; Section IV - Special Considerations Considerations for Internet, "e-businesses", Considerations for Retailers, Considerations for Manufacturers, Considerations for Service Businesses; and, Section V - Reference Outline of a Business Plan: Business Terms Glossary, Funding Sources, Research Sources, and Entrepreneur's Sources.

    作者简介

    目录
    About the Authors
    About the Contributors
    Acknowledgements
    Foreword
    How to Use this Book
    Introduction
    Section I Starting the Process　
    　Chapter 1 The Successful Business
    　Chapter 2 Getting Your Plan Started
    　Chapter 3 Making Your Plan Compelling
    Section II Business Plan Components
    　Chapter 4 The Executive Summary
    　Chapter 5 Business Description
    　Chapter 6 Industry Analysis & Trends
    　Chapter 7 Target Market
    　Chapter 8 The Competition
    　Chapter 9 Strategic Position & Risk Assessment
    　Chapter 10 Marketing Plan & Sales Strategy
    　Chapter 11 Operations
    　Chapter 12 Technology Plan
    　Chapter 13 Management & Organisation
    　Chapter 14 Community Involvement & Social Responsibility
    　Chapter 15 Development, Milestones, & Exit Plan
    　Chapter 16 The Financials
    　Chapter 17 The Plan's Appendix
    Section III Putting the Plan to Work　
    　Chapter 18 Preparing, Presenting, & Sending Out Your Plan
    　Chapter 19 Looking for Money
    　Chapter 20 Using Your Plan for Classes & Competitions
    　Chapter 21 Internal Planning for Existing Businesses
    　Chapter 22 Time-Saving Tips
    Section IV Special Considerations　

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