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| List of figures List of tables List of case studies Preface to the second edition Acknowledgements 1 Prblic relations:what is it and why do we use it? 2 Getting from there to here 3 The theoretical framework 4 Planning for results 5 Corporate prblic relations 6 Crisis public relations 7 Internal communication 8 Community relations and sponsorship 9 Specialist public relations 10 Where do we go from here? Bibliography Index |
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