We all sell something for a living--whether it's a brand, a vision, an e ucadlllltion, a direction, or a service. We might even be selling a set of numbers to a board meeting, learning to a student, or cereal to an infant. This eye-opening parable is about harnessing natural energy--yours and that of those around you-in order to take your sales, and your satisfaction, to the next level of success.
In Top Performer, you'll meet Jim, a disciplined but uninspired sales manager. In London on vacation--his first in years--he meets a gentleman named Top Hat who tells him about a legendary Dublin street performer called the Rat Catcher, who engages his audience and effortlessly charms them into parting easily with their change. Jim is incredulous, and even a bit suspicious. But after a trip back home, and further frustration on the job, he's willing to do anything to break out of his rut of good-to-average sales and dogged but unfulfilling perseverance.
Jim travels to Dublin, where the Rat Catcher tells-and shows-him some surprising secrets of his work ethic and his selling style. Jim ultimately realizes that he needs to Claim the Pitch, Mine the Mess, Choose the Close, and, most importantly, Juice the Jam (take a bad situation and use it to his advantage, like a street performer who tums a slip-up into the biggest laugh of the act). When Jim returns home, he's re-energized, having learned how to Build a Circle and Pass the Hat where it really counts-in his life, his relationships, and his workplace.
Full of action-packed and sometimes hilarious descriptions of the real-life adventures of a street performer, this engaging metaphor will appeal to anyone in any position--and in any field, from banking to baking to busking. In the tradition of the bestselling FISH! series (which Stephen Lundin also coauthored), this is a deceptively simple story that contains profound advice--advice that will help make readers into Top Performers themselves!
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