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有效推销12招(英文原版进口)

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有效推销12招(英文原版进口)

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作 者:Barry Farber

出 版 社:Workman Publishing Company

出版时间:2001 年9月

I S B N:0761116974

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内容简介

sell better, sell smarter, sell more successfully through the power of cliches. taking a flesh look at twelve sales maximswexpressions so packed with wisdom and experience that they've become cliches through daily use--barry farber employs their shortcut wisdom to reinforce the core values of selling. whether it's cliche no. 10: don't sell the steak, sell the sizzle, with its eleven steps to a better presentation, or cliche: no. 2: never take no for an answer, which urges persistence in getting to the decisionmaker, each launches a lively discourse on a key sales principle. .
  taken together, the 12 cliches of selling is like spring training for the baseball player or scales to the professional musician—an indispensable way of honing skills and reaping success by getting back to basics. ...

作者简介

BARRY FARBER is the president of Farber Training Systems, Inc., and a noted author, speaker, television talk-show host, and consultant in the areas df sales, management, and personal development. Among his many corporate clients are AT&T, Gateway, Chase Manhattan Bank, The Perrier Group, Merck, and VaI-Pak. He writes a monthly column for Entrepreneur magazine and is the author of eight books, including Diamond in the Rough and State of the Ar.. << 查看详细

目录

introduction: that's such a clichés
chapter 1: it takes all kinds
chapter 2: nevertake no for an answer
chapter 3: the relationship is everything
chapter 4: your attttude determines your altitude
chapter 5: the harder you work the luckier you get
chapter 6" fail to plan, plan to fail
chapter 7: it's not what you know, it's who you know
chapter 8: knowledge is power
chapter 9: you can't fit a square peg inw a round hole
chapter 10: don't sell the steak, sell the sizzle
chapter 11: you get whatvou pay for
chapter 12: honesty is the best policy

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