最 低 价：￥194.10
定 价：￥271.00
作 者：CliffAtkinson 著 著
出 版 社：Oversea Publishing House
出版时间：2007-10-1
I S B N：9780735623873
| Acknowledgments Introduction Chapter I Making Headlines Beyond Bullet Points Can I Really Change the World with a PowerPoint Presentation? The Perfect PowerPoint Storm Stepping onto the Media Stage A Singular Story The Heart of the Problem Distilling the Essence Mixing Mediums Fade to Gray Stark Choices Winds of Change The Power of BBP in Your Hands Chapter 2 Teaching an Old Dog New Tricks Three Bedrock Tools of PowerPoint Trick 2: Use Slide Sorter View to Manage the Volume In Search of "Research Reality" Research Reality 1: You Have to Respect the Limits of Working Memory BBP Respects the Limits of Working Memory The Old Way Ignores the Limits of Working Memory Trick 2: Use Notes Page View to Sync Pictures and Narration Research Reality 2: You Have to Address the Two Channels BBP Addresses the Two Channels The Old Way Addresses Only One Channel Trick 3: Use Normal View to Guide the Eye and Ear Research Reality 3: You Have to Guide Attention BBP Guides Attention The Old Way Does Not Guide Attention A Well-Trained Tool Chapter 3 Getting Started with BBP What Does the Road Ahead Look Like? Sewing Up Understanding with BBP The Heart and Brain of BBP: The Story Template The Built-In Story Structure Theory Becomes Practical Step 1: Choose a Story Thread and a Pattern to Follow Step 2: Pull Through What's Most Important First Step 3: Guide the Visual and Verbal Strands with Your Storyboard Sketching the First Five Slides Sketching the Rest of the Slides Applying Custom Layouts Adding Graphics to the First Five Slides Adding Graphics to the Rest of the Slides Stepping into the Screen Presenting in Multiple Views Presenting with a Tablet PC Presenting Online Documenting the Experience Getting Started with the BBP Story Template Writing Headlines Using Three Ground Rules Rule 1: Write Concise, Complete Sentences with a Subject and a Verb in Active Voice Rule 2: Be Clear, Direct, Specific, and Conversational Rule 3: Link Your Ideas Across Cells Chapter 4 Planning Your First Five Slides Chapter 5 Planning the Rest of Your Slides Chapter 6 Setting Up Your Storyboard and Narration Chapter 7 Sketching Your Storyboard Chapter 8 Adding Graphics to Your Storyboard Chapter 9 Reviewing a Range of BBP Examples Chapter 10 Delivering Your BBP Presentation Chapter 11 Preparing Others for BBP with a 5-Minute Exercise Appendix A BBP Ground Rules and Checklists Appendix B Presenting BBP with Two Views Appendix C Starting Your Point A and B Headlines Appendix D Starting Your Call to Action Headines |
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