| Chapter 1 Commercial Communication Unit 1 Business Recepion and Introduction Unit 2 Introduction of Company and Product（Ⅰ） Unit 3 Introduction of Company and Product（Ⅱ） Unit 4 Telephone Communications Unit 5 Eating:Typical Chinese Food Unit 6 Making Business Arrangements Unit 7 Meetin（Ⅰ） Unit 8 Meetin（Ⅱ） Chapter 2 Business Witing Unit 9 Essential of Business Letter Writing Unit 10 Telecommunication Unit 11 E-mail Chapter 3 Cmmercial Information Unit 12 Commercial Information General Unit 13 Business Information Collecting（Ⅰ） Unit 14 Business Information Collecting（Ⅱ） Unit 15 The Proccsing of Commercial Information Unit 16 The Transmitting of Commercial Informaion Chapter 4 Marketing Unit 17 An Overview of Marketing Unit 18 Marketion Research Unit 19 Rrand and Price Unit 20 Marketing Channels（Place） Unit 21 Promotion and Advertising Unit 22 Image and Sales Services Chapter 5 Commercial Contract Unit 23 Contract General Unit 24 Formation of a Contract Unit 25 Essentials in Contract Forming Unit 26 Structure and Formality of a Contract Unit 27 Settlement and Remedies for the Disputes in Rela-tion to the Contract Appendix1 A Sanapshof of Chinese History Appendix1 Reference Books for the Students |
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