David Taylor's third book lifts the lid on why so many brand visioning projects end in failure：an overly theoretical and complex approach he calls 'st......
A decade on from its birth, emotional intelligence is attracting more attention than ever before. Why? Because of its proven connection to performance......
Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are w......
The samurai of ninth-century Japan lived and died by a rigid code of ethics known as Bushido, which became an invaluable tool for attaining victory in......
The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy......
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each......
Steve Martin introduced his innovative sales system in Heavy Hitter Selling. That book showed you how to become a Heavy Hitter—that special seller who......
“This book is designed for realty investors who want to profit from buying below market, making cosmetic improvements to add value, and then quickly r......
The United States has the world's biggest military by far,the biggest economy, the best universities, and the strongest financial system. The dollar i......
Aimed squarely at aspiring Linux power users and professional administrators, the Fedora Linux Toolbox offers more than 1000 examples of useful Linux ......
Here’s the only series that teaches professional-level computer topics visually. Step-by-step screen shots demonstrate over 150 Windows Vista Sidebar ......
Only Visual Blueprint takes a visual approach to professional-level computer topics, and this guide demonstrates over 150 key ASP.NET 2.0 techniques w......
Creative professionals know how to tap Photoshop CS3's Layers to achieve spectacular results, and now you can learn their secrets in this comprehensiv......
Aimed squarely at aspiring Linux power users and professional administrators, the SUSE Linux Toolbox offers more than 1000 examples of useful Linux co......
Turn 3D models into film-worthy digital animations by mastering mental ray rendering once and for all. This must-have guide is the only book on the ma......
Bacon. It’s crispy, salty, smoky, sweet . . . and totally irresistible. Renowned food writer James Villas offers 168 intriguing ways to savor the flav......
October through December is the time to break out the mixing bowls, baking sheets and oven mitts and start whipping up festive treats and desserts. Fr......
MANY OF TODAY'S twenty- and thirty-something women struggle with the well-intentioned "you can be anything" empowerment message of their youth and now......
Why conservatism equals terrible government-and always will "Ending the conservative era requires organizing, yes, but also hard thinking and shrewd ......
内容简介Book DescriptionWhen Martin Grace enters the hip Philadelphia coffee shop Cornelia Brown manages, her life changes forever. But little does she kn......
