| 朱文忠，广东外语外贸大学国际商务英语学院副教授、硕士生导师，英国南安普敦大学管理学院MBA硕士。英国政府“志奋领”奖学金获得者。作为一位“外语＋商务管理”的复合型教师，在“全英或双语”教学方面具有优势，全英讲授《商业概论》、《BEC商务英语》、《商业银行管理》等课程，教学效果显著。2005年9月至今，中山大学管理学院企业管理专业在职博士生。 |
| 前言 Introduction Topic 1 Business Activity(1) Topic 2 Business Activity(2) Topic 3 Business Objectives Topic 4 Business Decision Making Topic 5 Strategy and Strategic Planning Topic 6 Business Analysis Models Topic 7 Competition and Business Topic 8 Globalization and B usiness Topic 9 Marketing(1) TopiC 10 Marketing(2) Topic 11 Marketing(3) Topic 12 Marketing(4) Topic 13 Financial Management：Sources of Funds Topic 14 Financial Management：Uses of Funds Topic 15 HR Management：Business Organization and Organizational Structures Topic 16 HR Management：Motivation Topic 17 HR Management：Financial Rewards Topic 18 HR Management：Non—financial Rewards Topic 19 Management and Leadership Topic 20 HR Management：Recruitment Topic 21 Communication in Business(1) Topic 22 Communication in Business(2) Topic 23 HR Management：Groups in Business Topic 24 HR Management：Managing Teams Topic 25 Strategic HRM Topic 26 The Management of Change Topic 27 Methods of Production Topic 28 Total Quality Management(TQM) Topic 29 Mergers and Takeovers A Test Paper |
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