| Chapter One Economics Introduction Lesson One The Concepot of Economics Lesson Two Microeconomice and Macroeconomics Lesson Three The Income-Expenditure Model Lesson Four How a Market Solves the Three Economic Problems Lesson Five The Governor of the Market Chapter Two International Trade Introduction Lesson One Reasons for International Trade Lesson Two Benefits from International Trade Lesson Three Trade-Related Theory Lesson Four Problems in International Trade Lesson Five Forms of International Trade Chapter Three Marketing and Advertising Introducition Lesson One Definition of Marketing Lesson Two Advertising Lesson Three Markerting Mix Lesson Four Objectives and Tasks of Advertising Chapter Four Management Introduction Lesson One Management Functions Lesson Two The Art of Management-The Eight of Management Lesson Three The Effective Management Techniques Lesson Four How to Be a Successful Manager Lesson Five A Successful Law Firm-Jiangsu Sundy Chapter Five Field of Accounting Chapter Six International Finance Chapter Seven Shipping and Transportation Chapter Eight Business Contract Chapter Nine Business Law Chapter Ten Intellectual Property Chapter Eleven Joint Venture & International Investment Chapter Twelve Business Negotiation and Communication Chpater Thirteen International Competition References |
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