| 全书分为5章，25节。5章的内容分别为：创业、销售与营销、企业管理、人力资源管理、财务管理。每章包括4-6节。全书用英文撰写，语言难度属中等水平。每节的结构为：内容提要（中文）、课文、词汇和练习四部分；词汇是经济、贸易和管理常用专业词汇或生词；练习为翻译（英译汉）、填空和思考题三种形式。 本书可作为高等经济类院校相关专业的专业英语教材或阅读教材，也可供涉外经济的企业管理、财务、人力资源、销售人员等学习参考之用。 |
| Chapter One Starting a Business Section 1 Going into Business Section 2 Starting a Business Section 3 Managing Your Business Section 4 Should You Go into Business? Section 5 What Is an Entrepreneur? Section 6 How to Be More Effective Chapter Two Sales and Marketing Section 7 Introduction to Marketing Section 8 How to Understand Your Customers Section 9 Deciding on an Advertising Medium Section 10 How to Expand Your Market Chapter Three Management Section 11 How to Be Pointed Toward Profit Section 12 How to Handle Stress Section 13 Effective Presentation of Plans and Ideas Section 14 How to Lead and Manage People Section 15 How to Develop Yourself Chapter Four Personnel Management Section 16 Introduction to Personnel Management Section 17 Hiring the Right Employees Section 18 Employees Training and Development Section 19 Building Employee Trust Section 20 Delegating Work and Responsibility Chapter Five Financial Management Section 21 Introduction to Financial Management Section 22 Financial Ratio Analysis Section 23 Credit and Collection Methods Section 24 Understanding Money Sources Section 25 Watching Your Profit Bibliography |
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