| 作者简介： C.K. Prahalad is Harvey C. Fruehauf Professor of Business Administration and Professor of Corporate Strategy and International Business at the University of Michigan Business School. He is a globally recognized business consultant who has worked with senior management at many of the world's leading companies. Prahalad's groundbreaking article, "The End of Corporate Imperialism," won the 1998 McKinsey Prize as the year's best Harvard Business Review article. C. K. co-authored several important papers and articles, including "The Fortune at the Bottom of the Pyramid," which have helped launch a global movement towards private-sector solutions for global poverty. His research focuses on corporate strategy and the role of top management in diversified multinational corporations. With Gary Hamel, he co-authored the global business bestseller Competing for the Future. |
| Preface About the Author Part Ⅰ The Fortune at the Bottom of the Pyramid Chapter 1 The Market at the Bottom of the Pyramid The Power of Dominant Logic The Nature of the BOP Market There Is Money at the B OP Access to BOP Markets The BOP Markets Are Brand Conscious The BOP Market Is Connected B OP Consumers Accept Advanced Technology Readily The Market Development Imperative Create the Capacity to Consume The Need for New Goods and Services Dignity and Choice Trust Is a Prerequisite Benefits to the Private Sector Chapter 2 Products and Services for the BOP A Philosophy for Developing Products and Services for the BOP Twelve Principles of Innovation for BOP Markets Making It Happen Conclusion Chapter 3 BOP: A Global Opportunity? Engaging the BOP Local Growth Opportunities Learning to Grow Local Innovations and Global Opportunity BOP Solutions for Developed Markets Lessons for MNCs from BOP Markets Captial Intensity Sustainable Development Innovations The Cost of Managing Learning to Live in a Network of Relationships Chapter 4 The Ecosystem for Wealth Creation Market-Oriented Ecosystem Ecosystems for a Developing Country Learning the Sanctity of Contracts Reducing Inequities in Contracts Building Governance Capabilities Among the Poor Chapter 5 Reducing Corruption:Transaction Governance Capacity Are the Poor Poor? TGC Building TGC The Andhra Pradesh e-Governance Story eSeva Center for Good Governance Impediments Lessons from the Andhra Pradesh Experiment Appendix: List of eSeva Services …… Chapter 6 Development as Social Transformation Part Ⅱ Innovative Practices at the Bottom of the Pyramid Part Ⅲ Visit www.whartonsp.com for Free Downloads of This Video Content |
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