| 《对外贸易实务英语读本)的编写目的是使读者初步学会怎样做好进出口业务工作。它适用于从事对外经济活动的干部，尤其是外贸工作者，并可供对外经济贸易、财经、财贸、金融、企业管理等大专院校学员学习与参考之用。 |
| contents section 1 the importance of developing export trade section 2 exporting- what is it all about? section 3 finding markets for products section 4 the export product section 5 setting export prices section 6 marketing channels and customers section 7 export marketing communications section 8 export procedures- a broad outline section 9 export documentation section 10 packing for shipment section 11 ocean freight section 12 types of bill of lading section 13 air freight section 14 unitization section 15 multi-modal transport section 16 terms of delivery section 17 the three popular trade terms section 18 quoting a price section 19 business contract .section 20 export costing section 21 getting paid section 22 documentary credit section 23 types of credits section 24 documentary collection section 25 processing a collection section 26 export finance section 27 financing techniques section 28 cargo insurance section 29 commodity inspection section 30 export licencing system section 31 executing a sales contract section 32 different forms of flexible trade section 33 acquisition of technology section 34 import procedures section 35 trade marks section 36 patent section 37 arbitration section 38 office organization section 39 functions of specialists section 40 trade facilitation organizations section 41 economic returns the core of techniques |
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