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GROWN UP DIGITAL数字化的一代

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GROWN UP DIGITAL数字化的一代

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作 者：Don Tapscott 著 著

出 版 社：

出版时间：2008-10-1

I S B N：9780071508636

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    内容简介
    SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST
    　　The Net Generation Has Arrived.
    　　Are you ready for it?
    　　Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.
    　　The bottom line is this: If you understand the Net Generation, you will understand the future.
    　　If you're a Baby Boomer or Gen-Xer: This is your field guide.
    　　A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled “screenagers” with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.
    　　Grown Up Digital reveals:
    　　How the brain of the Net Generation processes information
    　　Seven ways to attract and engage young talent in the workforce
    　　Seven guidelines for educators to tap the Net Gen potential
    　　Parenting 2.0: There's no place like the new home
    　　Citizen Net: How young people and the Internet are transforming democracy
    　　Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the 　　“Net Geners” are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.
    　　The Digital Age is here. The Net Generation has arrived. Meet the future.

    作者简介
    Don Tapscott is Chairman of the nGenera Innovation Network and an adjunct professor of management at the Joseph L. Rotman School of Management, University of Toronto. He is an international bestselling author or coauthor of eleven books, including Wikinomics, Paradigm Shift, and The Digital Economy. Link in with the net generation at grownupdigital.com.

    目录
    Acknowledgments
    PART ONE: MEETTHE NET GEN
    INTRODUCTION
    CHAPTER 1 The Net Generation Comes of Age
    CHAPTER 2 A Generation Bathed in Bits
    CHAPTER 5 The Eight Net Gen Norms: Characteristics of a Generation
    CHAPTER 4 The Net Generation Brain
    PART TWO: TRANSFORMING INSTITUTIONS
    CHAPTER 5 The Net Generation as Learners: Rethinking Education
    CHAPTER 6 The Net Generation in the Workforce: Rethinking Talent and Management
    CHAPTER 7 The Net Generation as Consumers: N-Fluence Networks and the Prosumer Revolution
    CHAPTER 8 The Net Generation and the Family: No Place Uke the New Home
    PART THREE: TRANSFORMING SOCIETY
    CHAPTER 9 The Net Generation and Democracy: Obama, Social Networks, and Citizen Engagement
    CHAPTER 10 Making the World a Better Pbce-at Ground Level
    CHAPTER 11 In Defense of the Future
    Appendix
    Notes
    Bibliography
    Index

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