最 低 价：￥150.10
定 价：￥190.00
作 者：Gerald Michaluk 著
出 版 社：McGraw-Hill Companies
出版时间：2002-4-1
I S B N： 9780077099350 </td></tr><tr><td width="14%" class
| Gerald Michaluk is the founder and CEO of Marketing Management Services. This is a Glasgow based company with offices in Chicago and Houston. It is ranked as the 5th largest strategic marketing consultancy in the UK and its clients include Global 1000 players such as Compaq Computers and national giants such as Innogy plc. Gerald is a former lecturer in marketing at the University of Strathclyde, Glasgow. He is a contributor to Macmillan Dictionary of Marketing and various academic journals, gives seminars, presentations around the world and regularly appears in the Scottish press. Gerald is based in Glasgow, Scotland |
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