SPEAK LIKE A CEO(ISBN=9780071451512)

　　On your rise to the top, hard work and experience are important, but they can take you only so far. To lead in your industry or profession, you must be ready to assume the leader's speaking role. In survey after survey, the number-one skill determined to be indispensable to leaders is communication. Must you be born with this talent, or can you learn how to command a room?
　　In Speak like a CEO Suzanne Bates proves that you don't have to be a natural-born speaker to develop a compelling communication style all your own. Whether you're in the corner office or the Oval Office, at the dining room table or before an audience of millions, you'll find a blueprint to speak like a leader and get results. Not another one-size-fits-all guide to better presentations or public speaking, Speak like a CEO is a sophisticated approach based on the philosophy that successful leaders have their own unique communication styles. Its self-assessments, exercises, and customizable self-improvement plans let you zero in on your strengths as a communicator and discover your natural abilities.
　　As an award-winning news anchor, Bates interviewed more than ten thousand business and political leaders, celebrities, and newsmakers--and she saw them at their best and worst. Now a sought-after executive trainer with national and international clients, she is renowned for her ability to transform leaders who avoid the spotlight into bold, confident, natural speakers. In Speak like a CEO, she arms you with the same techniques that have helped her clients become communicators extraordinaire. You'll find tricks of the trade, whether speaking in front of crowds and cameras or one-on-one.
　　Speak like a CEO also offers you a chance to learn from the masters. You will be inspired by the advice and experience of leaders including Rudolph Giuliani, Mario Cuomo, Colin Powell.

　　SUZANNE BATES is a com-munication consultant to a host of prestigious clients,including Mellon Financial,State Street Bank,Ernst ＆Young,Sun Life,Dreyfus,Citistreet,Sepracor,and Cabot Corporation.For two decades she was a top-rated anchor with WBZ-TV,Boston;WCAU,Philadelphia;and WFLA-TV,Tampa-St.PETERSBURG.She is a mem-ber of the Leadership Council of Harvard University's Center for Business and Government and is an Associated Press News Award winner.

Preface
Acknowledgments
Introduction
PAPT 1 The Secrets: What CEOs and Leaders Know
1.What It Means to Speak Like a CEO（the Ones You Really Admire）
2.Eight Secrets of Successful CEOs and Leaders Who Speak Well
3.You're as Good as You Decide to Be
4.What You Can Learn from Ten Thousand Leaders and Working on TV for Twenty Years
5.The Eight Most Frequent Mistakes People Make in Front of Crowds and Cameras
6.The Authenticity Gap: Why the Real you Must Shine Through
7.Taking Stock: How Do Your Skills Add Up?
8.Creating a Plan: Leaders Know It's the Way to Get Farther, Faster
PART 2 The Situations: A Survival Guide for the Events Where You Must Speak and Be Great
9.Speeches
10.Presentations
11.Q＆A Session: Thinking on Your Feet
12.Media Interviews
13.Leading Meetings
14.Conversations
PART 3 The Strategies: Become a Great Speaker by Making a Plan and Working It
15.Ten Things You Can Do to Guarantee Success
16.Five Coaching Plans
Appendix A Checklists
Appendix B Frequently Asked Questions
Appendix C Resources and Recommended Reading
Appendix D Communication and Leadership
Appendix E The Gettysburg Address: Abraham Lincoln
Index