From A marketing guru and author of numerous business audios turns his attention to character. Treat customers like family, take pride in your place of business, tip generously, avoid grandstanding, show up on time--all are part of a potpourri of inspiring ideas presented in 54 fast-moving chapters unified by Foxs humanitarian sensibilities. He has a strong vocal presence--intimate but not so chummy that it interferes with his authority as an expert. He combines basic altruism with the determination of a consultant who believes in both his ideas and his clients. Its a message that will bring most listeners back to a way of operating that is guided by the Golden Rule and by common courtesy. T.W. © AudioFile 2007, Portland, Maine-- Copyright © AudioFile, Portland, Maine--This text refers to the edition. |
Jeffrey J Fox is the bestselling author of How to Become CEO and How to Become a Rainmaker. He is a Harvard MBA and founder of Fox and Co. Inc, a premier marketing consulting company in Connecticut. His success has made him the subject of a Harvard case study that is rated one of the top 100 case studies, and is thought to be one of the most widely taught marketing case studies in the world. .. << 查看详细 |
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