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| Persuasive writing wins business and builds careers. Persuasive Proposals and Presentations details twenty-four frontline techniques that today's best business writers use to answer questions, eliminate uncertainties, and move readers toward a successful close. Whether you're presenting to a client for the first time, responding to a formal Request for Proposal (RFP), or submitting an informal proposal on your own, this hands-on guidebook will dramatically improve your persuasiveness by showing you how to: Tell readers what they want to hear * Focus on a theme * Detail unique qualifications * Stick to the point * Use endorsements effectively * Write for your audience * Create organized appendices * Enhance readability. You don't have to be a great writer to create a winning proposal; you just need to know how it's done. Persuasive Proposals and Presentations will provide you with professional tips and techniques for writing proposals that prove to your readers that you are organized, interested, easy to work with, and, above all, the best choice. |
| Heather Pierce is a veteran business communications writer who has created hundreds of winning proposals and presentations for Fortune 100 corporations and has written for industry magazines, newsletters, and online publications. |
| Introduction Part 1: Develop a winning strategy Get agreement up front Involve the experts Read between the lines Write for your audience Focus on a theme Use their questions to frame your benefits Detail your qualifications Draw on industry experience Substantiate bold claims Use endorsements to make your case Show them how they benefit Stand out as uniquely qualified Pull the best from old winners ' Part 2: Be clear, concise, and organized Organize material exactly as they do Use plenty of heads and subheads Address all subquestions individually Answer it each time it comes up Put it in the appendix Sound like a well-informed friend Stick to the point Get rid of jargon Use lots of white space and wide margins Insist on perfect grammar, spelling, and punctuation Go to extraordinary lengths to follow instructions |
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