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| 作者简介： Robert J. Herbold was hired by Bill Gates to be Chief Operating Officer of Microsoft Corporation. During his seven years as COO, from 1994 to 2001, Microsoft experienced a fourfold increase in revenue and a sevenfold increase in profits. Prior to Microsoft, Herbold spent 26 years at The Procter & Gamble Company, the last five years as Senior Vice President of Marketing. Herbold is now the Managing Director of Herbold Group, LLC. He is also a Senior Executive in Residence at INSEAD in Singapore, a member of President Bush's Council of Advisors on Science and Technology, and a director serving on several corporate boards. |
| ACKNOWLEDGMENTS THE I SSUESUCCESS IS A SERIOUS BUSINESS VULNERABILITY 1.A CLASSIC EXAMPLE:GENERAL MOTORS 2.WHY DOES THIS HAPPEN? 3.LEGACY THINKING AND BEHAVIORCAN BE AVOIDED:TOYOTA 4.BEWARE OF THE NINE SUCCESS-INDUCED TRAPS PART Ⅰ TRAP#1 NEGLECT:STICKING WITHYESTERDAY'S BUSINESS MODEL 5.FACE REALITY,THEN AGGRESSIVELYTACKLE YOUR VULNERABILITIES IBM,eBay,Agilent Technologies,Sony 6.REAPPLY WHAT WORKS Fidelity Investments,Nucor,WaI-Mart,Toyota PART Ⅱ TRAP#2 PRIDE:ALLOWINGYOUR PRODUCTS TO BECOME OUTDATED 7.UNIQUENESS:AN ABSOLUTE ESSENTIAL Chrysler 8.MAKE WELL-ANALYZED BIG BETS Verizon,Microsoft 9.CONTINUALLY REVITALIZE YOUR CORE PRODUCTSAND CAPITALIZE ON INFLECTIONPOINTS Texas Instruments,Toyota,EnCana PART Ⅲ TRAP#3 BOREDOM:CLINGINGTO YOUR ONCE-SUCCESSFUL BRANDING AFTER IT BECOMES STALE AND DULL 1O.BE CLEAR AND CONCISE,BUT MOST OF ALLBE DISTINCTIVE Procter & Gamble,McDonald's,Harley-Davidson 11.FOCUS RELENTLESSLY ON DETAILS AND EXECUTION Starbucks 12.STAY RELEVANT Coca-Cola,Procter & Gamble PART Ⅳ TRAP#4 COMPLEXITY:IGNORING YOUR BUSINESS PROCESSES AS THEY BECOME CUMBERSOME AND COMPLICATED 13.DON'T WAIT FOR THE CRISIS Schneider National,Bank One 14.DEMAND NEW APPROACHES TO "PROVEN" PROCESSES Procter & Gamble,Samsung,Dell PART Ⅴ TRAP#5 TRAP#5 BLOAT:RATIONALIZING YOUR LOSS OF SPEED AND AGILITY PART Ⅵ TRAP#6 MEDIOCRITY:CONDONING POOR PERFORMANCE AND LETTING YOUR STAR EMPLOYEES LANGUISH PART Ⅶ TRAP#7 LETHARGY:GETTING LULLED INTO A CULTURE OF COMFORT CASUALNESS,AND CONFIDENCE PART Ⅷ TRAP#8 TIMIDITY:NOT CONFRONTING TURF WARS ,INFIGHTING,AND OBSTRUCTIONISTS PART Ⅸ TRAP#9 CONFUSION :UMWITTINGLY PROVIDING SCHIZOPHRENIC COMMUNICATIONS PART X THE KEY TO CONTINUAL SUCCESS:A QUESTIONING ATTITUDE NOTES INDEX |
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