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迪斯尼模式THE DISNEY WAY, REVISED EDITION

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迪斯尼模式THE DISNEY WAY, REVISED EDITION

最 低 价：￥140.80

定 价：￥176.00

作 者：BillCapodagli 著 著

出 版 社：McGraw-Hill

出版时间：2007-1-1

I S B N：9780071478151

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    内容简介
    Two years ago, consultant Tom Connellan used Disney as a model in his Inside the Magic Kingdom: Seven Keys to Disney's Success. Whereas Connellan focused on customer service, Capodagli and Jackson hold up Disney as a standard for its management methods and corporate culture. Like Connellan, these two authors are enchanted by the "Disney magic." In neither case did the Walt Disney Company provide sponsorship or even cooperate with the authors. Capodagli and Jackson are consultants who use the Disney model in their work. They have distilled the essence of Disney into the exhortation "Dream! Believe! Dare! Do!" and they identify 10 beliefs that "are at the heart of the Disney methodology." Interwoven throughout their book are examples of how they have successfully applied this credo in their work with other companies. Their primary, recurring illustration is that of their work with a successful restructuring at Whirlpool and the building of its Global No-Frost Team. David Rouse --This text refers to an out of print or unavailable edition of this title.

    作者简介
    BILL CAPODAGLI，Managing Partner of Capodagli Jackson Consulting,brings managerial experience at several top consulting firms and graduate-level teaching experience to the firm. He is a popular speaker at both national and international conferences where he teaches audiences the Dream,Believe, Dare, Do Disney Way model.

    目录
    Foreword to New Edition by John Christensen
    Preface to New Edition
    Acknowledgments
    　Chapter 1. Walt's Way
    DREAM
    　Chapter 2. Make Everyone's Dreams Come True
    BELIEVE
    Chapter 3. You Better Believe It
    Chapter 4. Never a Customer, Always a Guest
    Chapter 5. All for One and One for All
    Chapter 6. Share the Spotlight
    DARE
    Chapter 7. Dare to Dare
    DO
    Chapter 8. Practice, Practice, Practice
    Chapter 9. Make Your Elephant Fly--Plan
    Chapter 10. Capture the Magic with Storyboards
    Chapter 11. Give Details Top Billing
    The Disney Way
    Chapter 12. Re-Creating the Magic
    PUTTING IT TOGETHER:FEATURED ORGANIZATIONS
    Chapter 13. Dream, Believe, Dare, Do
    Epilogue. The Magic Continues
    Appendix
    Notes
    Bibliography
    Index

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