
| 作者简介: Jason Jennings became the world's youngest owner of a radio station when, at age twenty-one, he purchased KEOS In Flagstaff, Arizona. With speed and success that became legendary in the industry, he used his Innovative approach to business to propel his radio station group to the top of the Industry. Today, his company, Jennings Partners, is an International consultation practice that serves retail, manufacturing, distribution, and communications clients. He and his partner live in Tiburon, California. |
| INTRODUCTION TO THE PAPERBACKEDITION PROLOGUE Ⅰ.FAST THINKING Anticipate Spot Trends Put Every Idea Through the "Grinder" The Best Idea Wins Ⅱ.FAST DECISIONS Pules for Fast Decisions Blow Out the Bureaucracy Unbundle Everything Shuffle Portfolios Constantly Reassess Everything Ⅲ.GET TO MARKET FASTER Launch a Crusade Own and Exploit Your Competitive Advantage Get Vendors and Suppliers to Mote Fast Stay Beneath the Radar Keep It Simple Institutionalize Innovation Get Other Fast People on Your Side Ⅳ. SUSTAINING SPEED Prove the Math Be Ruthless with Resources Use a Central Scoreboard Stay Financially Flexible Use Narratives and Stories Play Your Own Game Don't B.S. Yourself Stay Close to the Customer Adapt, Improvise, and Overcome EPILOGUE INDEX |
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