最 低 价：￥120.00
定 价：￥150.00
作 者：Lynda M. Applegate 等著 著
出 版 社：Oversea Publishing House
出版时间：2002-8-1
I S B N：9780071122924
| Introduction: Challenges of Managing in a Network Economy Theme 1: Market Structure and Industry Dynamics Theme 2: Evolving Business Models Theme 3: IT Impact Theme 4: Prioritizing IT Investments Theme 5: Assimilation and Organizational Learning Phase 1. Opportunity Identification and Investment Phase 2. Organizational Learning and Adaptation Theme 6: Buy versus Make Theme 7: Partnership among Key Constituencies as IT Evolves Theme 8: Protecting IT Assets and Managing Risks Theme 9: Pervasive Computing: Opportunities andRisks Summary Appendix A Analyzing the Strategic Impact of IT Support Turnaround Factory Strategic Case I-l:A Tale of Two Airlines in the Network Age: Or Why the Spirit of King George Is Alive and Well! MODULE ONE BUILDING THE NETWORK ECONOMY: MARKETS AND MODELS Chapter 1 Creating Business Advantage with IT Forces That Shape Business Strategy Value Chain Analysis Industry and Competitive Analysis Strategic Grid Analysis Analyzing the Impact of IT on Strategic Decision Making Can IT Be Used to Reengineer Core Value Activities and Change the Basis of Competition? Can IT Change the Nature of Relationships and the Balance of Power among Buyers and Suppliers? Can IT Build or Reduce Barriers to Entry? Can IT Increase or Decrease Switching Costs? Can ITAdd Value to Existing Products and Services or Create New Ones? Summary Chapter 2 Crafting Business Models Business Models: Something Old and Something New Classifying Business Models Businesses Built on a Networked Infrastructure Focused Distributors Portals Producers Businesses That Provide Networked Infrastructure Infrastructure Distributors Infrastructure Portals Infrastructure Producers Infrastructure Service Providers Evolving Business Models Evolving the American Express Interactive Business Model Evolving the Amazon.com Business Model Summary Appendix Business Model Revenue, Cost, and Asset Options …… MODULE 2 BUILDING THE NETWORK ECONOMY:CAPABILITIES AND ORGANIZAION MODULE 3 MANAGING NETWORKED INFRASTRUCTURE AND OPERATIONS MODULE 4 MANAGING AND LEADING A NETWORKED IT ORGANIZATION Annotated Bibliography |
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