| <p>in the same right-to-the-point, no-nonsense style that was a hallmark of <i>positioning</i>, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.</p><em>--this text refers to the <a href="http://www.amazon.com/gp/product/0070653283/ref=dp_proddesc_1/002-5273598-5888823?ie=utf8&n=283155" class="product">paperback</a> edition.</em> |
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