您现在的位置：快乐比价网 > 图书 > 文学 > 外国文学 > 商品详情

Now or Never : How Companies Must Change to Win the Battle for Internet Consumers

分享到：

最低价：￥59.00

定价：￥68.00

作者：MaryModahl 著著

出版社：音像供货

出版时间：1999-12-8

I S B N：0066620120

价格比较

商品详情

商品评论(0条)

Now or Never : How Companies Must Change to Win the Battle for Internet Consumers(电子商务机不可失)

送货上门

价格
59.00元

Now or Never : How Companies Must Change to Win the Battle for Internet Consumers

送货上门

价格
61.20元

商品详情

编辑推荐

内容简介

The battle for the 21st century is now clear:inside,traditional brick and mortar companies are digging in for the fight of their lives; outsidde,a tihgtening circle of dot.com upstarts threaten to transform every feature of the economy.Is the war Now or Never.
Mary Modahl is vice president of research at Forrester Research Inc,the Leading provider of primary research,market analysis,and strategic guidance in the area of electronic commerce.She has been profiled in the Wall Street Journal and Wired magazine and has appeared as a guest on CBS,National Public Radio,CNN,and CNBC.Ms.Modahl lives near Boston with her husband and two children.

作者简介

Acknowledgments
Preface
Introduction
Part 1:Understanding Internet Consumers
1.Why Consumers Buy On-Line
2.Using Techongraphics to Target Intrnet Consumers
3.Reaching Early Adopters
4.The Battle for the Mainstream
5.Avoiding the laggard trap
Part 2:Exploiting Internet Business Models
6.The Internet's Impact on Competition
7.What Makes Internet Business Models So Difficult
8.Creating Company Value
Part 3:Defying the Gravity of the Old Ways of Doing Business
9.Thriving on Technology Change
10.Coping With Internet Channel Conflict
11.Funding,Organization,and Leadership
12.The Will to Win
Appendix:Technographics Methodology
Endnotes
Index