| Introduction:Marketing is war Chapter 1.2500 years of war Chapter 2.The principle of force Chapter 3.The superiority of the defense Chapter 4.The new era of competition Chapter 5.The nature of the battleground Chapter 6.The strategic square Chapter 7.Principles of defensive warfare Chapter 8.Principles of offensive warfare Chapter 9.Principles of flanking warfare Chapter 10.Principles of guerrilla warfare Chapter 11.The cola war Chapter 12.The beer war Chapter 13.The burger war Chapter 14.The computer war Chapter 15.Strategy and tactics Chapter 16.The marketing general Index |
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