| 作者简介： Al Ries is one of the world's best known marketing strategists and consults for some of the largest corporations in North America, South America, and the Far East. His previous books, written with Jack Trout, include The 22 Immutable Laws of Marketing, Bottom-Up Marketing, Marketing Warfare, and Positioning. He lives in Great Neck, New York. --This text refers to an out of print or unavailable edition of this title. |
| Preface Introduction to the Collins Business Essentials Edition 2005 Introduction 1 The Unfocusing of Corporate America 2 The Driving Force of Globalization 3 The Driving Force of Division 4 Encouraging Signs from the Corporate Front 5 Encouraging Signs from the Retail Front 6 A Tale of Two Colas 7 The QualityAxion 8 Finding Your Word 9 Narrowing Your Scope 10 Coping with Change 11 Divide and Conquer 12 Building a Multistep Focus 13 Disciplining the Dinosaur 14 Crossing the Trench 15 Fifteen Keys to a Long-Term Focus Index |
内容加载中，请稍后...
商品评论（0条）