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The Alchemy of Growth: Practical Insights for Building the Enduring Enterprise

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The Alchemy of Growth: Practical Insights for Building the Enduring Enterprise

最 低 价:¥9.90

定 价:¥39.50

作 者:Mehrdad Baghai,Steve Coley,David White,Stephen Coley

出 版 社:Basic Books

出版时间:2000-07

I S B N:9780738203096

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"Pragmatic, clearly written, and crammed with interesting tales about famous companies, [The Alchemy of Growth] could help transform the way a lot of corporations are managed in the fast-changing global economy." -- Bill Shepherd, Global Finance"This book...is not a study to synthesize best practices from winning firms, but, rather, to conceive practical frameworks any company can utilize to help it grow....It provides pragmatic tools, models, and frameworks for thinking through growth opportunities and then executing them well." -- Allan J. Magrath, Across the Board

内容简介

Growth unleashes benefits beyond the economic. It revitalizes organizations and invigorates the people in them, creating energy, a sense of purpose, and the glow of being on a winning team. Like the alchemy of old, it seeks to transform the everyday into the exalted by means that seem little short of magical. Yet growth is often elusive, achieved at unacceptable costs, or managed in fits and starts. Based on over three years of research and application at high-performing companies around the world, The Alchemy of Growth is a comprehensive, practical approach to initiating, achieving, and sustaining profitable growth—today and tomorrow. As the book shows, the secret is to manage business opportunities across three time horizons at once: extending and defending core businesses, building new businesses, and seeding options for the future. The Alchemy of Growth offers managers at all levels the tools and concepts for investing in the right initiatives, capabilities, and talent to propel their companies into the future.

作者简介

Mehrdad Baghai is a Principal in the Sydney and Toronto offices of McKinsey & Company, and co-leader of the firm’s world-wide growth practice. Stephen Coley is a Director in McKinsey’s Chicago office, and leads the firm’s corporate strategy practice group. David White is a Director of McKinsey’s Sydney office. Mehrdad Baghai is a Principal in the Sydney and Toronto offices of McKinsey & Company, and co-leader of the firm’s world-wide growth practice. Stephen Coley is a Director in McKinsey’s Chicago office, and leads the firm’s corporate strategy practice group. David White is a Director of McKinsey’s Sydney office. Mehrdad Baghai is a Principal in the Sydney and Toronto offices of McKinsey & Company, and co-leader of the firm’s world-wide growth practice. Stephen Coley is a Director in McKinsey’s Chicago office, and leads the firm’s corporate strategy practice group. David White is a Director of McKinsey’s Sydney office.

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