| To the InstructorThe overall purpose of Management is to communicate a fundamental understanding of formal organizations--profit and nonprofit, small and large--andtheir effective management. The effective manager takes situational differencesinto account and is proactive--anticipating the future and preparing for i~rather than reactive. The field of management is so broad that quite often introductory textsconcentrate on a single conceptual approach, such as management processes,But we believe that basing an introductoW book on a single narrow approachdoes a disservice to students. Over the years, many of you have agreed thatManagement satisfied your needs and those of your students. In this third edition, we have made an even more concerted effort to listento those who have used Management and those who have not in revising thebook to better meet their needs. The result, we hope, is a text that retains thequalities that accounted for its acceptance in the past, but that also has beenchanged in a number of important ways, making Management even better atmeeting the needs and objectives of the first managemenl course. We continue to believe that an eclectic approach that integrates the mostuseful, influential, and widely accepted contributions from all major schools andapproaches is most consistent with reality and best serves students. Instead ofusing a particular school of thought to unify our discussion, we stress the needto consider the situation as a whole when making management decisions.Throughout the book we point out that the manager should always considerthe interrelationships between parts of an organization (its internal variables),the organization and its environment (external variables), and that any decisionaffects all aspects of the organization in some way. This is not a purely topmanagement perspective. Our atin, rather, is to make the reader a more effectivemanager at any level in the organization by helping him or her understand thefactors involved in making genuinely effective decisions. |
内容加载中，请稍后...
商品评论（0条）