作者简介 ALEXANDER BREM received his diploma in Business Administration from the University of Erlangen-Nuremberg, Germany, in 2004, and obtained his PhD from the same university in 2007. From 2004 to 2007, he was a Senior Researcher and Teaching Assistant at the Chair of Industrial Management, University of Erlangen-Nuremberg, where he now works as Assistant Professor. Moreover, he is the founder and partner of VEND consulting GmbH, Nuremberg. His current research interests include idea and innovation management, technology management and entrepreneurship. He is a reviewer and editorial board member of various international journals, such as Technovation and the International Journal of Innovation Management. ERIC VIARDOT is Professor of Marketing and Strategy at EADA Business School in Barcelona, Spain. He has a doctorate in management. Before joining academia, he worked in different management positions for Hewlett-Packard, MSF, and Bain & C in Europe, Asia and North America. He has published various books and articles on strategic management and marketing with a strong focus on Technology and Innovation Management. He is an active consultant and trainer and has worked with several major multinational corporations. |
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