| ContentsSection 1: An Introduction to ESE Retailing Chapter 1 - The ESE Retailing Framework Chapter 2 - Segmentation and Differentiation Section 2: The Shopping Environment Chapter 3 - Locations and Formats Chapter 4 - Inside the Store Chapter 5 - Interactive Electronic Retailing Section 3: Product Selection Chapter 6 - Buying and Merchandise Management Chapter 7 - Category Management Section 4: Customer Engagement Chapter 8 - Managing Customer Relationships Chapter 9 - Customer Valuation Chapter 10 - Customer Loyalty Section 5: Putting it all Together Chapter 11 - Retail Pricing Chapter 12 - The Evolution of Retail Competition |
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