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Business Models for Life Science Firms

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Business Models for Life Science Firms

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作 者:Alberto Onetti

出 版 社:

出版时间:2013年1月31日

I S B N:9780415874748

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1116.30元

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内容简介

作者简介

Alberto Onetti is Professor of Business Administration and Innovation Management at the Department of Economics of the Insubria University. He is Head of the CrESIT (Research Centre for Innovation and Life Science Management) since its inception. He acts as Pro-Rector for innovation and Spin-Offs. Moreover, he is also Visiting Professor at San Francisco State University. Along the years, Alberto Onetti has developed in-depth expertise in the areas of corporate strategy and corporate finance. He acts as consultant for leading banking groups and for Italian and multinational companies. Nowadays, his research interests regard life science industry and business models for high-tech and global companies. Professor Alberto Onetti is author of an extensive list of conference contributions, books and articles. Antonella Zucchella is Full Professor of Marketing and of Innovation Management, Faculty of Economics, University of Pavia. She is Visiting Professor in International Marketing, Universite Robert Schuman in Strasbourg, IECS and Universite Jean Moulin Lyon 3. Moreover she is Vice - director of the Ph.D. program in Business Administration - University of Pavia; Vice President of the Center for Innovation and Technological transfer of the University of Pavia; President of the Center for International Business and the International Economy, University of Pavia; Member of the Italian Academy of Business Studies, of the Academy of International Business Studies, of the European International Business Academy and of EGOS; Member of the scientific and organising committee of the International Master in Management of Complex systems, European Advanced School in Management of Complex systems and co-ordinator of the modules Business and Management and Innovation and Knowledge Management. She authored 5 books and more than 40 articles, both in Italian and International Journals.

作者简介

目录

Part I: How do globalization and new technologies change the corporate approach to Internationalization, Innovation, and Entrepreneurship? 1. The emerging trends 2. The framework 3. The need for tools for managing complexity at corporate level Part II: Designing the Business model 4. Review of most known business model definitions in literature and praxis: what's missing? 5. Proposing a new Business Model conceptualization: a 3 Tier Approach 6. Defining the "Focus" of your company 7. Identifying the "Locus" of your firm 8. Implementing the "Modus", i.e. there are different ways to do things 9. Implementing the tool: main issue 10. Listing the company activities: building your own value chain 11. Assessing the company positioning, activity by activity 12. Relating Business Model with Strategy 13. Declining the Business Model into Financials 14. Wrapping up the business model decisions: from Business Model to the Value Architecture Part III: Business Model for Biotech Firms 15. The research-intensive businesses: main characteristics 16. The dominant technical-scientific component 17. Non-self sustainability and the need of funding 18. Towards the "project" company 19. The need for non technical/managerial competences 20. Business model: the dominant design for biotech/high-tech firms Part IV: Business Cases

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