The John Fiske Collection

"Well-written and accessible [...] Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske." Sociology Magazine "Fiske's analyses skilfully trace the insertion of conflicting social, economic, cultural and political ideologies within the television text." Darrell Y. Hamamoto, Film Quarterly "Shows a welcome ability to provide lucid and balanced summaries of a complex and diverse field." British Book News