| 知名学校，教材编写体例新颖 |
| 目 录 Unit 1 Business Advertising Listening & Speaking 2 Advertising New Products Reading 6 Intensive Reading: How Marketers Target Kids 6 Fast Reading: The History of Advertising 11 Grammar & Usage 16 Nominal Clause 名词性从句 16 Practical Writing 22 Letters of Introduction 介绍信 22 Unit 2 Business Cooperation Listening & Speaking 26 Global Business Cooperation Reading 29 Intensive Reading: Competition versus Cooperation 29 Fast Reading: Pan-Beibu Gulf Economic Co-operation Makes Common Prosperity 34 Grammar & Usage 39 Direct Speech and Indirect Speech 直接引语和间接引语 39 Practical Writing 42 Letters of Inquiry 咨询信 42 Unit 3 Business Communication Listening & Speaking 46 Communication Skills Reading 49 Intensive Reading: Why Good Communication Is Important to Business 49 Fast Reading: Building Business Communication Bridges 54 Grammar & Usage 58 Attributive Clause 定语从句 58 Practical Writing 63 Letters of Apology 道歉信 63 Unit 4 Business Negotiation Listening & Speaking 67 Negotiating Salaries &Prices Reading 71 Intensive Reading: How to Succeed in a Business Negotiation 71 Fast Reading: Some Tips in Bargaining 76 Grammar & Usage 79 Adverbial Clause 状语从句 79 Practical Writing 84 Letters of Thanks 感谢信 84 Unit 5Intercultural Communication Listening & Speaking 87 Entertaining a Foreign Client Reading 91 Intensive Reading: Stumbling Blocks in Intercultural Communication 91 Fast Reading: Improving Intercultural Communication 96 Grammar & Usage 100 Subjunctive Mood 虚拟语气 100 Practical Writing 104 Congratulation Letters 祝贺信 104 Unit 6 International Finance Listening & Speaking 108 Exchanging & International Financial Organizations Reading 111 Intensive Reading: Some Basic Concepts about International Finance 111 Fast Reading: International Monetary Relations 116 Grammar & Usage 121 Subject-Verb Concord 主谓一致 121 Practical Writing 126 Letters of Resignation 辞职信 126 Unit 7World Trade Organization Listening & Speaking 129 Impacts of WTO Entry Reading 132 Intensive Reading: Principles of the WTO’s Trading System 132 Fast Reading: Shanghai’s WTO Affairs Consultation Center 138 Grammar & Usage 142 Stress Sentence Pattern 强调句型 142 Practical Writing 147 Manuals and Instructions 说明书 147 Unit 8 Globalization Listening & Speaking 154 Impacts of Globalization Reading 157 Intensive Reading: Is Globalization on the Retreat in 2011 157 Fast Reading: Land of the Rising Sushi 161 Grammar & Usage 164 Inversion 倒装句 164 Practical Writing 169 Business Report 商务报告 169 Vocabulary 176 |
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